Event Location:
Speed School of EngineeringUniversity of Louisville
132 Eastern Parkway
Louisville, Kentucky
Abstract:
In 2007 the media was buzzing with reports that hackers stole 45.7 million credit card numbers from a major retailer's databases. Experts agree the damage could have been mitigated with database encryption. In this presentation attendees will learn how to secure their corporate data in SQL Server 2008. Attendees will explore cell-level encryption, cryptographic hash functions, transparent database encryption (TDE), extensible key management (EKM), and even SQL CLR. By attending this presentation you will learn techniques that will ensure that your company doesn't appear in the headlines in the headlines for all the wrong reasons. Don't become another statistic; data security is a topic that no database professional can afford to ignore.
Speaker(s): Michael Coles,
Abstract:
Sure you've read the SSIS books. And sure you've seen a lot of SSIS presentations. But how do you put it all together to create a solid ETL framework for loading your data warehouse environment? In this (updated for 2010) session, we'll look at the ins and outs of a real-world ETL environment built using SSIS. We'll discuss the ETL design patterns used to handle a multi-tiered data warehouse environment with multiple data sources, different loading schedules, and different data transformation requirements. We'll also discuss how the development team responsible for the ETL environment at the Department of Veterans Affairs handles package auditing and logging, team development, package testing, and automated deployments.
Speaker(s): Dave Fackler,
Abstract:
An often-overlooked aspect to data optimization is what is happens under the covers – how does SQL Server store and access data? There are plenty of common rules covering tuning, but this session looks at data access from the physical layer, detailing how table access and indexes work, showing why some designs perform poorly, and why adding more indexes may not help. This will not be a discussion of normal forms or design rules. Instead, it will be a technical session providing the foundation for you to choose which concepts to apply to your designs. The session starts with the notion that SQL Server is not a magic box – most of what happens is well-documented and must be taken into consideration when designing or tuning databases.
Speaker(s): Eddie Wuerch,
Abstract:
In this session I will give an overview of how to design a database, including the common normal forms and why they should matter to you if you are creating or modifying SQL Server databases. Data should be easy to work with in SQL Server if the database has been organized as close as possible to the standards of normalization that have proven for many years. Many common T-SQL programming "difficulties" are the result of struggling against the way data should be structured and can be avoided by applying the basic normalization techniques and are obvious things that you find yourself struggling with time and again (i.e. using the SUBSTRING function in a WHERE clause meaning you can't use an index efficiently).
Speaker(s): Louis Davidson,
Abstract:
This is a vendor session.
Speaker(s): Steve Jones,
Abstract:
Are you seeking practical, in-depth technical advice for building a BI solution using SSAS? Analysis Services changed tremendously with the advent of SQL Server 2005. It introduced a new way of building dimensions and cubes that required a new way of modeling the solution. This session examines the best practices for properly designing cubes for performance and usability. It discusses some high-level topics but also looks at advanced topics such as alternative approaches to many-to-many dimensions, SCOPE statements, aggregation design, scalability issues, processing techniques, server properties, and more.
Speaker(s): Craig Utley,
Abstract:
Attribute discretization is an oft-overlooked feature in Analysis Services that allows us to automatically create a manageable number of groups of attribute values that are clearly separated by boundaries. Discretization can help us to make it easier for information consumers to work with large numbers of possible attribute member values. In this session, we will discuss the varied options, the design (and other) considerations involved, and best practices surrounding the use of this capability.
Speaker(s): William E Pearson III,
Abstract:
Most modern enterprise database environments require some measure of auditing their data. Previously, the DBA would need to put together a complicated web of triggers and history tables in order to properly track data changes. Now in SQL Server 2008, Change Data Capture allows the DBA to readily enact a very straight-forward method for tracking the changes and understanding easily how they took place. In this session, we will examine how to set-up, configure, use, and administer the Change Data Capture process in your environment
Speaker(s): Arie Jones,
Abstract:
SQL Azure allows you to host your data in SQL Server in the cloud. That provides some big benefits in scalability and management. However, it leaves open the question, “How do you get your data into / out of the cloud?” At some point, you are going to need to move data to or from an on-premise store to SQL Azure. In this session, we’ll discuss the available options for this, including SSIS, the Sync Framework, and BCP. We’ll cover the pros and cons for each. We’ll drill into one of the options, SSIS, in detail, and review performance options and potential issues that you may encounter when doing this.
Speaker(s): John Welch,
Abstract:
SQL Server 2008 R2 provides many compelling reasons to upgrade especially in the area of Reporting Services. In this session, we will walk through all of the new data visualizations that are available in the latest release from Microsoft. You will learn how to use Sparklines, Indicators, Data Bars, as well as the integrated Bing Maps control in order for you to create more captivating data visualizations for your BI projects. Along the way we'll also delve into other important new features such as shared datasets, new data sources, and the Report Part Gallery. You'll leave this session with the knowledge you need to take your next BI project to the next level.
Speaker(s): Arie Jones,
Abstract:
SQL Server provides a rich set of security features that allow customers to satisfy their security goals. Everything from encrypting sensitive data to recording all activity within a particular database is easily attainable with the features introduced in 2008. While SQL Server does not provide a packaged solution to facilitate Separation of Duties, it does provide functionality that allows Separation of Duties to be achieved. Come to this session to understand how to leverage the functionality available in SQL Server implemented through free community tools and achieve all of your compliance goals.
Speaker(s): Kathi Kellenberger,
Abstract:
Demonstrate what my dear Aunt Sally has to do with your T-SQL code as we explore order of operations and a select statement's execution order in general.
Speaker(s): Kevin Cross,
Abstract:
In today's enterprise environments, it is becoming increasingly necessary to integrate data from a variety of sources. As SQL Server continues its march into the enterprise, the days of focusing 100% on one platform are over. At a bare minimum, we need to be able to communicate with DBA's for other platforms. Terminology as simple as Instance and Database mean very different things in Oracle than they do in SQL Server. In this session, we will compare and contrast the two platforms in terms of features and terminology. We will also discuss some of the best practices and pitfalls when integrating the two.
Speaker(s): Randy Knight,
Abstract:
If you are always looking for better ways to deliver value to the business as part of a BI project, make sure you examine the capabilities of PowerPivot. Using existing data and tools, users now have the ability to analyze vast quantities of data without first designing dimensions and measure groups. Users can explore the data and optionally share their analysis with others. See how Gemini opens the power of Analysis Services to non-technical users while still allowing the IT organization to administer and secure the data.
Speaker(s): Craig Utley,
Abstract:
Start with a simple proposition: a process is either working or waiting. You can tune the working part, but are you seeing the whole picture? There are many different resources on which your process could be waiting – a lock, memory, disk, CPU, and much more. When a process must wait, SQL Server will log it. There are hundreds of different wait types, and they are a gold mine of data for finding and solving performance problems – and proving the changes worked. After attending this session, you will be able to gather wait stats and use them to zero in on performance issues affecting your databases. Stop guessing, start knowing!
Speaker(s): Eddie Wuerch,
Abstract:
A panel discussion headed by Kathi Kellenberger of Microsoft. Details to be updated soon.
Speaker(s): Mala Mahadevan,
Abstract:
Performance tuning is hard, everyone knows that. Attend this session and learn how to define, measure, and analyze performance issues as well as implementing changes and also how to make sure those changes continue to have the desired effects. In short, I break down performance tuning into pieces that anyone can understand. Leave this session knowing what actions to take when you get back to work on Monday.
Speaker(s): Thomas LaRock,
Abstract:
SQL Server 2008 once again improves on the classic built-in SQL Server full-text search (FTS) functionality by making FTS more efficient and transparent. In this course attendees will learn both the basics of the new Integrated FTS (iFTS) and how to build user-friendly Google-style search interfaces on top of SQL Server for the benefit of their end users.
Speaker(s): Michael Coles,
Abstract:
Maintaining a solid set of information about our servers and their performance is critical when issues arise, and often help us see a problem before it occurs. Buiding a baseline of performance metrics allows us to know when something is wrong and help us to track it down and fix the problem. This session will walk you through a series of PowerShell scripts you can schedule which will capture the most important data and a set of reports to show you how to use that data to keep your server running smoothly.
Speaker(s): Allen White,
Abstract:
Ever wonder if there is an easy way to gather performance metrics? Look no further...there is! In this session, we'll look at how to use free SQL Server diagnostic tools. We'll cover capturing performance counters, DMV data along with SQL trace data and correlate the information. A must have for quickly and easily finding system bottlenecks.
Speaker(s): Tim Chapman,
Abstract:
Performance-driven SSIS ETL solutions require a mix of both SQL and SSIS developer optimizations. In this session attendees will learn SQL code and SSIS data flow optimizations, tips and best practices that are specifically geared to obtain the best performance from your enterprise ETL solution. This session is specific to Datamart ETL, but much of the information presented can be applied to any SSIS solution.
Speaker(s): Michael Coles,
Abstract:
Managing DDL scripts has always been one of the biggest challenges facing Database Developers. How do you keep your Development, Test, Stage, and Production Environments in sync? Why aren't databases tightly integrated into source control systems like application code is? Visual Studio 2010 Database projects solve all these problems and more. In this session, we will learn how to use Visual Studio to treat database objects as the first-class citizens they have always been.
Speaker(s): Randy Knight,
Abstract:
The Policy-Based Management feature in SQL Server 2008 provides a great way to ensure your systems are configured consistently and correctly, but it can be tedious to implement on each server in your environment. PowerShell scripts allow you to automate the implementation of your policies so you can focus on more important problems. This session will walk you through how PBM works, how to define your policies in PowerShell, and how to set up Agent jobs to evaluate those policies regularly to let you know when you need to take action.
Speaker(s): Allen White,
Abstract:
Poor database performance is Achilles' heel of any system. Better and faster hardware can improve systems to a certain point. However, for truly great performing systems, there is no substitute for properly written queries and designed indexes. In this session we'll take a look at some common query performance killers, along with some no so obvious things that we can do to our queries to make them as fast as possible.
Speaker(s): Tim Chapman,
This is a list of speakers from the XML Guidebook records. The details and URLs were valid at the time of the event.
LinkedIn: http://www.linkedin.com/in/johncwelch/
Contact: http://agilebi.com/jwelch
John Welch joined SentryOne in spring 2018 as VP of Engineering with the acquisition by SentryOne of the software division of Pragmatic Works. John leads the development of a suite of products that make developing, managing, and documenting data solutions easier. John has been successfully delivering IT solutions to business problems since 1994, and has been focused on business intelligence and data warehousing technologies since 2001. He is a Microsoft Most Valued Professional (MVP), and a frequent presenter on SQL Server and data topics. He also contributes to several open source projects and community initiatives targeted toward making data professionals work more productive.
LinkedIn: http://www.linkedin.com/in/eddiewuerch
Contact: http://www.indydba.com
Eddie Wuerch has 20 years of experience as a SQL Server specialist in a much-longer IT career. A Microsoft Certified Master, Eddie spends his days in the Salesforce Marketing Cloud, focusing on performance, scale, and uptime for the massive SQL Server backend. These SQL Servers churn billions of transactions daily against trillions of rows of data in a 24x7 continuously-available online system accessed by millions worldwide every day.
Contact: http://www.programmersedge.com
Arie Jones 'AJ' is the Principal Technology Manager for Perpetual Technologies, Inc. in Indianapolis, IN. Arie leads PTI’s team of expert consultants in planning, design, development, deployment, and management of database environments and applications to achieve the best combination of tools and services for each client. Additionally, AJ is a community speaker, has written several books such as “Learn SQL in 24 Hours”, and blogs extensively at http://www.programmersedge.com
LinkedIn: http://www.linkedin.com/in/way0utwest
Contact: http://www.voiceofthedba.com/
Steve Jones is a Microsoft SQL Server MVP and has been working with SQL Server since version 4.2 on OS/2. After working as a DBA and developer for a variety of companies, Steve co-founded the community website SQLServerCentral.com in 2001. Since 2004, Steve has been the full-time editor of the site, ensuring it continues to be a great resource for SQL Server professionals. Over the last decade, Steve has written hundreds of articles about SQL Server for SQLServerCentral.com, SQL Server Standard magazine, SQL Server Magazine, and Database Journal.
LinkedIn: https://www.linkedin.com/in/mamahadevan/
Contact: http://curiousaboutdata.com
Mala Mahadevan is a senior database professional with over 20 years of experience working with data, primarily in SQL Server and related technologies. She has been volunteering with SQL Server community for the past 22 years, Regional Mentor over the KY/TN states, on the board of Raleigh PASS user group and recipient of the PASSion award for being an outstanding volunteer. She is also an Apress book author and blogger on sqlservercentral.com.
LinkedIn: http://www.linkedin.com/pub/allen-white-sql-server-mvp/5/784/b08/
Contact: http://dataperfpro.com/blog/
Allen White is a Data Platform consultant. He has been both a developer and an administrator, so he understands both perspectives towards database technology. He loves sharing his experiences and helping people learn how to use SQL Server. Allen has spent over 40 years in IT, using SQL Server since 1992, and has been awarded Microsoft’s MVP Award for the last 13 years. Allen was a PASS Director from 2016 - 2018.
LinkedIn: https://www.linkedin.com/e/fpf/252170891
Contact: https://mvp.support.microsoft.com/profile=02C5CD07-7511-4151-A678-3A4A3451F85E
Bill Pearson created Island Technologies Inc. in 1997, and has developed a large and diverse customer base since. Bill#39;s background as a CPA, Internal Auditor, Management Accountant, and SQL Server MVP (BI) enables him to provide value to clients as a liaison between Accounting / Finance and Information Services. Bill has implemented enterprise business intelligence systems over the years for many Fortune 500 companies and focuses his practice upon the integrated Microsoft Business Intelligence
LinkedIn: http://www.linkedin.com/in/sqlrockstar/
Contact: http://thomaslarock.com
Thomas LaRock is a Head Geek at SolarWinds and a Microsoft Certified Master, Data Platform MVP, VMware vExpert, and a Microsoft Certified Trainer. He has over 15 years’ experience in the IT industry in roles including programmer, developer, analyst, and database administrator.
LinkedIn: http://www.linkedin.com/pub/allen-white-sql-server-mvp/5/784/b08/
Contact: http://dataperfpro.com/blog/
Allen White is a Data Platform consultant. He has been both a developer and an administrator, so he understands both perspectives towards database technology. He loves sharing his experiences and helping people learn how to use SQL Server. Allen has spent over 40 years in IT, using SQL Server since 1992, and has been awarded Microsoft’s MVP Award for the last 13 years. Allen was a PASS Director from 2016 - 2018.
Contact: http://www.learnmicrosoftbi.com
Craig Utley is a Senior Architect with CTS and a former Program Manager with the SQL Server Customer Advisory Team (SQLCAT), where he focused on business intelligence. Craig has been involved in the Microsoft BI space since the betas of SQL Server 7.0 and has consulted on over 50 BI implementations worldwide, including the largest Microsoft data warehouse in the world. He is a former MVP in both SQL Server and C# and has written three books and more than 35 articles.
Tim Chapman is a Microsoft Certified Master (MCM) and works as a dedicated field engineer (PFE) at Microsoft specializing in performance tuning and high availability. Tim is from Louisville, KY and has over 12 years of database architecture, programming, and administration experience.
Contact: http://daytabase.org
I have been in IT since 1999 as an administrator, an analyst, an architect, a developer and, most recently, a manager for Elliott Tool Technologies LTD in Dayton OH. I have been managing and developing in SQL since Microsoft SQL Server 6.5 and have also handled applications running on Oracle, MySQL and IBM Universe. I guess you can call me a SQL addict. Fortunately, Elliott uses an ERP and other systems driven by MS SQL, and so my obsession for SQL can be quenched daily.
Michael Coles is a prolific writer on SQL Server topics. He has authored or coauthored several SQL Server developer titles including Expert SQL Server 2008 Encryption, Pro T-SQL 2008 Programmer's Guide and Pro Full-Text Search in SQL Server 2008. He has also written dozens of technical articles that have been published online and in print magazines. Michael is a Microsoft MVP (SQL) and holds MCST:SQL Server 2008 (database development), MCDBA and MCP+I certifications, with a Bachelors degree in Information Technology. Michael has over 15 years SQL Server experience and he is currently Chief ETL Architect for a BI consulting firm in New York.
LinkedIn: http://www.linkedin.com/in/randyknight
Contact: http://www.sqlsolutionsgroup.com/blog
Randy Knight is a data professional who has worked with Microsoft technology for over 25 years, focusing on SQL Server since 1997. He has worked in a variety of settings, including 6 years as a database architect for match.com. In 2010, he founded SQL Server Solutions Group LLC, a boutique SQL Server consultancy. A Microsoft Certified Master (MCM) in SQL Server, he speaks often at events all over the country including the PASS Summit, SQLIntersections, and numerous SQLSaturday and User Groups.
LinkedIn: http://www.linkedin.com/in/randyknight
Contact: http://www.sqlsolutionsgroup.com/blog
Randy Knight is a data professional who has worked with Microsoft technology for over 25 years, focusing on SQL Server since 1997. He has worked in a variety of settings, including 6 years as a database architect for match.com. In 2010, he founded SQL Server Solutions Group LLC, a boutique SQL Server consultancy. A Microsoft Certified Master (MCM) in SQL Server, he speaks often at events all over the country including the PASS Summit, SQLIntersections, and numerous SQLSaturday and User Groups.
LinkedIn: http://www.linkedin.com/in/louisdavidson
Contact: https://www.red-gate.com/simple-talk/author/louis-davidson/
Louis Davidson has worked in the IT industry for over 25 years as a corporate database developer and architect. He has been a Microsoft SQL Server MVP for 15 years and has written five books on database design, and contributed to many other SQL Server books as an author and tech editor. He has a bachelor's degree in Computer Science from the University of Tennessee at Chattanooga. You can read more about Louis at http://drsql.org.
Michael Coles is a prolific writer on SQL Server topics. He has authored or coauthored several SQL Server developer titles including Expert SQL Server 2008 Encryption, Pro T-SQL 2008 Programmer's Guide and Pro Full-Text Search in SQL Server 2008. He has also written dozens of technical articles that have been published online and in print magazines. Michael is a Microsoft MVP (SQL) and holds MCST:SQL Server 2008 (database development), MCDBA and MCP+I certifications, with a Bachelors degree in Information Technology. Michael has over 15 years SQL Server experience and he is currently Chief ETL Architect for a BI consulting firm in New York.
Contact: http://www.sqlservercentral.com/blogs/kathi_kellenberger/default.aspx
Kathi Kellenberger is a Data Technology Specialist with Microsoft in St. Louis, MO. Before joining Microsoft in 2010, she was a DBA and a SQL Server MVP. Kathi is author of "Beginning T-SQL 2008" and co-author of "Professional SQL Server 2005 Integration Services" and "SQL Server MVP Deep Dives." In her spare time, Kathi enjoys singing (she is the original #sqlkaroke), cycling, playing with her 5 year old grandson, and climbing the stairs in very tall buildings.
LinkedIn: http://www.linkedin.com/in/eddiewuerch
Contact: http://www.indydba.com
Eddie Wuerch has 20 years of experience as a SQL Server specialist in a much-longer IT career. A Microsoft Certified Master, Eddie spends his days in the Salesforce Marketing Cloud, focusing on performance, scale, and uptime for the massive SQL Server backend. These SQL Servers churn billions of transactions daily against trillions of rows of data in a 24x7 continuously-available online system accessed by millions worldwide every day.
Michael Coles is a prolific writer on SQL Server topics. He has authored or coauthored several SQL Server developer titles including Expert SQL Server 2008 Encryption, Pro T-SQL 2008 Programmer's Guide and Pro Full-Text Search in SQL Server 2008. He has also written dozens of technical articles that have been published online and in print magazines. Michael is a Microsoft MVP (SQL) and holds MCST:SQL Server 2008 (database development), MCDBA and MCP+I certifications, with a Bachelors degree in Information Technology. Michael has over 15 years SQL Server experience and he is currently Chief ETL Architect for a BI consulting firm in New York.
LinkedIn: https://www.linkedin.com/in/davefackler
Contact: http://davefackler.blogspot.com/
Dave Fackler is a business intelligence architect, focusing on enterprise data warehouse and business intelligence solutions using Microsoft technologies. Dave has helped organizations design and implement large-scale data warehouses, exploiting SQL Server enterprise database features using dimensional modeling design principles and best practices. He has also architected and developed several enterprise ETL processes using SSIS and its robust set of high-performance tasks and transformations. Dave has delivered various end-user reporting solutions using SSAS and SSRS, often coupled with SharePoint and Office components. Dave speaks about business intelligence at numerous technical conferences, user groups and professional groups each year.
Contact: http://www.programmersedge.com
Arie Jones 'AJ' is the Principal Technology Manager for Perpetual Technologies, Inc. in Indianapolis, IN. Arie leads PTI’s team of expert consultants in planning, design, development, deployment, and management of database environments and applications to achieve the best combination of tools and services for each client. Additionally, AJ is a community speaker, has written several books such as “Learn SQL in 24 Hours”, and blogs extensively at http://www.programmersedge.com
Contact: http://www.learnmicrosoftbi.com
Craig Utley is a Senior Architect with CTS and a former Program Manager with the SQL Server Customer Advisory Team (SQLCAT), where he focused on business intelligence. Craig has been involved in the Microsoft BI space since the betas of SQL Server 7.0 and has consulted on over 50 BI implementations worldwide, including the largest Microsoft data warehouse in the world. He is a former MVP in both SQL Server and C# and has written three books and more than 35 articles.
Tim Chapman is a Microsoft Certified Master (MCM) and works as a dedicated field engineer (PFE) at Microsoft specializing in performance tuning and high availability. Tim is from Louisville, KY and has over 12 years of database architecture, programming, and administration experience.
The following is a list of sponsors that helped fund the event.